Insights & News
A look behind the scenes at Mancunian Brands, exploring the ideas, research and industry developments shaping our brands and the markets we work in.

Introducing Ancient Fields
Back to the roots of good nutrition. Discover why we created Ancient Fields and our approach to bringing nature and nutritional science together.
Mancunian Brands
28 Oct 2026

28 Oct 2026
From idea to shelf: how we build a brand
Every product on a shelf started as a question. Here’s how we turn one into something you can pick up and buy, told through our first brand.

28 Oct 2026
How dog owners shop now
A subscription, a marketplace order, a bag from the pet shop or a brand found on social media. How dog owners shop now, and what it means for Ancient Fields.

28 Oct 2026
Meet the Ancient Fields range
Complete wet food, targeted toppers, pure oils and air-dried treats: meet the Ancient Fields launch range, and the thinking behind each part.

28 Oct 2026
The new generation of dog owners
Dog ownership among 25 to 34-year-olds has risen from 41% to 58%. Here’s what this new generation of owners wants for their dogs.