The Standards We Stand By
What we create matters, but so does how we create it. From day one, we’ve put quality, transparency and responsibility at the heart of our business, shaping the decisions we make and the standards we stand by.
Honest Labelling
We make products that live up to what they promise. Every ingredient earns its place, key ingredients are included at meaningful amounts, and every claim we make has the appropriate evidence and documentation behind it.
Responsible Sourcing
We choose partners who share our commitment to quality. Every supplier and manufacturer goes through a thorough qualification process, with clear standards for quality, traceability and consistency.
Built to Give Back
We want the impact of what we build to go beyond our products. Giving back is part of the business from the start, with commitments that grow alongside us.
1% for the Planet
As members of 1% for the Planet, we commit at least 1% of our annual sales to environmental organisations protecting the places and planet we all depend on.
Carma
We fund trees every month through Carma, supporting verified planting projects that restore nature while creating positive social impact along the way.
SME Climate Commitment
We’ve made the SME Climate Commitment, recognised by the UN Race to Zero. We’re measuring our baseline as we grow, and working to avoid and reduce emissions from the start, building on what we learn along the way. We’ll report our progress here every year.
Our Path to B Corp
We’ve built Mancunian Brands to the B Corp standard from the outset. We’re already working through the B Impact Assessment and will pursue certification as soon as we clear the 12-month eligibility gate.
It reflects what Mancunian Brands has stood for from day one: doing things properly, operating responsibly and making a positive impact as we grow.
Considered Supply Chains
Wherever possible, we keep our supply chains short and direct. It helps us reduce unnecessary freight and environmental impact, while giving us greater visibility over our products from production through to fulfilment. That means better oversight of quality, faster responses when something needs attention and a more dependable supply chain for our customers and partners.
Memberships & Standards
The organisations we belong to, the commitments we’ve made and the standards we’re certified to.
Pet Industry Federation
Member
Representing the UK pet industry, promoting responsible business practices and supporting high standards across the sector.
Cyber Essentials
Certified
A UK government-backed certification demonstrating our commitment to protecting systems, data and digital operations against common cyber threats.
1% for the Planet
Member
Part of a global movement of businesses committed to donating at least 1% of annual sales to approved environmental causes.
Carma
Monthly tree funding
Supporting verified tree-planting projects through ongoing funding, helping us contribute to environmental restoration.
SME Climate Commitment
Committed
A recognised climate commitment to measure and reduce our greenhouse gas emissions, working towards net zero by 2050.
gS1 UK
Member
Part of the global organisation behind trusted barcodes and product identification standards, supporting accurate product data and efficient retail supply chains.
Our Non-Negotiables
Whether you’re choosing one of our brands, stocking our products or working alongside us, we want you to feel confident in the business behind them. These are the standards we hold ourselves to and won’t compromise on.
01
Product Standards
We make sure every product meets our requirements for specification, quality, safety and traceability before it reaches the market.
02
Responsible Claims
We only make product, environmental and business claims when we have the appropriate evidence to support them.
03
Raising the standard
We’re committed to continually improving how we work, listening to the people around us and being a collaborative, dependable partner as we grow.
Frequently Asked Questions
Is Mancunian Brands a certified B Corp?
Mancunian Brands is not yet B Corp certified. We’ve incorporated B Corp principles into our business from day one and are working through the B Impact Assessment. We intend to pursue certification once we meet the eligibility requirements.
How does Mancunian Brands assess its suppliers and manufacturers?
We assess suppliers and manufacturing partners based on product quality, specifications, traceability and relevant compliance documentation. Our checks are tailored to each product and category, helping us maintain consistent standards across our supply chain.
How does Mancunian Brands ensure its product claims are accurate?
We only make product and marketing claims that can be supported by appropriate evidence. This includes scientific research, ingredient specifications, technical documentation and product testing where relevant. Our approach prioritises accuracy, transparency and compliance with applicable regulations.
Does Mancunian Brands source products and ingredients locally?
Mancunian Brands works with suppliers in the UK and internationally. We favour direct, efficient supply chains where practical, selecting partners based on quality, expertise and suitability rather than location alone. The same standards apply to every supplier, regardless of where they’re based.