Consumer wellness brands,
through one platform.
Our approach is to build a focused portfolio, not a one-size-fits-all brand. Each brand has its own customer, channel and purpose, with shared standards across sourcing, compliance and product quality.
PREMIUM NUTRITION, DTC-FIRST
Ancient Fields
A high‑quality, subscription‑led pet nutrition brand built around clean formulations and transparent sourcing. Designed for long‑term customer relationships, with a strong focus on recurring revenue and controlled manufacturing standards.
MARKETPLACE-NATIVE
Nutriwyn
A value‑driven pet brand optimised for marketplace performance. Formulated for broad appeal, built on rigorous QA, and designed to scale quickly through Amazon, TikTok Shop, and supporting retail channels.
EXPANSION ACROSS FMCG
future Verticals
New categories are under active evaluation, selected based on demand signals, supply chain viability, margin structure, and scalability through the platform. Each vertical is assessed for brand equity potential and long‑term operational fit.
Why manchester.
Why pet wellness.
Why now.
Manchester has a long history in consumer goods. Supply chains, manufacturing and distribution are part of the city’s history, and that operational mindset has shaped how we think about building brands.
The UK pet food market is now worth £4.1 billion annually, with the supplement sub-category growing at around 7–9% per year, making it one of the faster-growing areas in UK FMCG.
At the same time, pet owners are becoming more informed about health, ingredients and quality. They are looking for products that feel trustworthy, effective and easy to understand.
That is the space we are building for.
Mancunian Brands brings together experience across FMCG, supply chain, regulation and manufacturing partnerships to develop pet wellness brands with strong foundations from day one.
£4.1B
UK pet food market (2024)
£175M
UK pet supplement market
13.5M
Dogs in the UK
7-9%
Annual growth forecast to 2035